YOUNGBIN Appointed as MISSHA’s New Face, Her First Brand Ambassadorship Since Debut

26 Sep 2025



YOUNGBIN has become the new face of MISSHA.


According to INNIT ENTERTAINMENT, YOUNGBIN was selected as the new global ambassador for MISSHA, a cosmetics brand owned by global beauty company Able C&C (CEO Shin Yoo-jung), on the 26th.


YOUNGBIN, who was selected as MISSHA's global ambassador, said, "I'm delighted to be joining a brand that has been loved for so long. I believe that my new energy and MISSHA's long-standing trust will bring positive inspiration to the world. Just as I've always expressed myself 'truly' on stage, I want to help Missha empower each individual to confidently reveal their own beauty."


The public is eager to see what synergy YOUNGBIN and MISSHA, possessing such a challenging and confident energy, will bring to the K-beauty market.


Last January, YOUNGBIN appeared on KBS 2TV's entertainment program "The Ddanddara," where she showcased her talents in singing, dancing, acting, and stage direction, earning second place and solidifying her spot on the show.


Following this, YOUNGBIN made her official music debut on the 17th with "Freak Show." She has since garnered attention for her unique performances and high-quality stages on MBC's "Show! Music Core," Mnet's "M Countdown," and KBS2's "Music Bank." The English version of "Freak Show" is also highly addictive, captivating global listeners.


Having announced her appointment as global ambassador for cosmetics brand MISSHA, YOUNGBIN plans to meet fans on a wider range of stages.